Educational media company, Defined Learning, the leading provider of performance resources for K-12 teachers and students identified ArtVersion to redesign their website for a new age of learning. The creative partnership focused on responsive design and a strategic approach to user experience.
Establishing the core needs
With over 75 years of collective experience in creating, delivering, and implementing K-12 technology products to teachers and students, Defined Learning combines technology, creativity, and curriculum expertise to provide useful and relevant products to schools through the use of project based learning, real world careers and meaningful reading and writing activities.
The ArtVersion team worked closely with the site’s founders to establish the core needs of the site. A study of analytics, pathway development and user personas drove the strategy for optimized UX/UI. A simplified approach, including bright colors, calls to action, custom icons and informational charts were implemented to achieve the ideal needs for both the user and the Defined Learning team.