Answering the call to do good
After a resurgence in the media production space, MediaBlink was off to a roaring, award-winning start to 2020 defined by renewed momentum and business success. When the coronavirus (COVID-19) pandemic took the world by storm in early-April, the brand found its calling to be more than just a print-centric business unit. Amid personal protective equipment (PPE) shortages across the country, MediaBlink stood by their community commitment and re-purposed their in-house production facilities to respond to the crisis. Enter #HeroShields.
Purposeful Messaging, Impeccable Timing
A laminated protective lens, polypro webbing head strap, comfort padded neoprene forehead band and water-resistant binding tape made a MediaBlink FS100 FaceShield™ a best-in-class PPE product. Because of its structure, durability, reusability and long-wearing properties, a Face Shield offered more protection compared to an only face mask. Even more impressive was that both manufacturing and fulfillment are handled internally.
Revolutionary Global Impact
Through the unified web design and robust e-commerce platform, a MediaBlink FS100 Face Shield stood tall as the benchmark for high-quality personal protective equipment (PPE) in the fight against coronavirus, recommended by many medical professionals across the country. The reached audience included front-line workers like nurses, doctors, store cashiers, postal deliverers, students, and many more. Strategic partners promoted the initiative on digital channels and social media, which led to extended featured coverage on local, regional and national media outlets. With the production of the FaceShield product, MediaBlink brand reinforced itself as a high-powered operation that’s instrumental within the communities it serves. The project is a strong reminder that adaptability can keep the world spinning, even in unprecedented times of uncertainty.