Packaging design means effectively engaging and inspiring the customer audience both visually and emotionally. For Mood Factory, having a sensory-based innovative technology driven product line requires an enhanced graphic and contextual narrative to inform the user and express the brand nuance.
Retail Packaging Design
AND MATERIAL SOURCING
Leveraging existing working knowledge of the Mood Factory brand, the ArtVersion team tapped into a holistic approach to begin the creative packaging solution process for Mood-LED. Working closely with the Mood Factory brand team, product specifications were discussed to ensure packaging met specific standards for all identified vendors. Visual design and structure were critical elements for the in-store program, which required detailed prototyping and material sourcing to meet the realistic needs of the product program and affiliated organizations.