Introducing Nova, the first Bluetooth flash for iPhone. In looking to launch their groundbreaking product, Nova asked ArtVersion to deliver a powerful and engaging packaging design for this first-of-a-kind product that helps to capture life in its best light.
Retail Package Design
For over a century, photographers have used light situated away from the camera to achieve beautiful photos. Nova brings this to your iPhone. Nova tasked ArtVersion to iterate on a package design that would reflect the tech quality of the product but emphasize convenience and value. The result was an eye catching, on-brand, shelf friendly package. Our main focus was to reflect the technical qualities of the product. We did this through a selection of concise, crafted content, imagery and color. Materials chosen included a formed interior to hold the light, making damage nearly impossible. The implementation of a matte stock on the package is widely used in mobile products and allows for easy merchandising.