An innovator in the fields of architectural lighting, event lighting and mobile marketing lighting, RGB Lights reached out to ArtVersion in its search for a creative partner to redesign and reposition their online presence. Serving multiple markets through several divisions, the strategy was a multi-faceted creative collaboration.
Founded in 2005, RGB Lights was originally a rental house focused on Philips Color Kinetics products and has since grown to become one of the largest LED rental houses in the Midwest. To support their growth, the team at RGB realized they needed a website to optimally serve their users and represent their line of products and services. Ecommerce integration was a must for immediate conversion as well as responsive web design as visitors to the RGB site tend to be on the go, as most users today.
To optimally serve the various market segments RGB Lights serves, we implemented a site architecture and navigation that would clearly direct each user to the information they were looking for. Through custom icons and concise calls to action, the user can easily find what they need, leading to product information and ultimately engagement. Because of the nature of the RGB Lights brand, we also implemented an experiential aspect through visual storytelling and image curation.