In a first of its kind initiative, the Show Your Love campaign, comprised of over 70 organizations led by the National Preconception Health and Health Care Initiative and the University of North Carolina Chapel Hill (UNC), reached out to ArtVersion to bring visual awareness to the improvement of the health and preconception choices of young women and men everywhere.
A CRITICAL NATIONAL HEALTH INITIATIVE
As part of their mission, UNC and the PCHHC’s goal is to provide leadership at a state, regional and national level across a variety of healthcare initiatives including maternal safety and health equity to the general population. For the ArtVersion team, market positioning was key in achieving a tonality to reach the right audience, yet remain relevant to healthcare providers.
BUILDING A SHARING COMMUNITY
Acting as the main communication hub for the campaign, the Show Your Love website was connected, designed and developed to offer calls to action at every point, inviting users to ‘Join the Love’ and ‘Show Your Love’. Interactivity and dynamic features are used across the responsive web interface to encourage sharing and campaign awareness.