The Golden Triangle, a leading national resource for fine Asian and European antiques engaged the ArtVersion team to redesign and reimagine their ecommerce website. The result was an experience that brings the user into the gallery without ever leaving home. The optimized strategy included a responsive web design, as well as social media component designed to boost sales and drive worldwide conversion.
Challenge + Integration
The highly collaborative and creative team at Golden Triangle wanted their new site to focus on re-establishing the communication channel with existing and prospective customers while seamlessly integrating the digital interface to reflect the in-store experience. Because of the high-end quality of the product, the result needed to be personalized, engaging, interactive and inspirational.
Solution: Experiential UX Design
Our main focus was to authentically reflect the extensive luxury collection that has been carefully curated by the Golden Triangle. Through custom photography, both lifestyle and product, a clean but rich design aesthetic was created. Through optimized navigation and category organization, the site offers a clear perspective through storytelling resulting in heightened engagement and conversion.