Mood Full Spectrum Bulb

Packaging Design

Entering the housewares marketplace with a targeted product required strategic planning throughout, and most importantly in packaging design. Identifying the main differentiators of the product offering – a clearly defined packaging design that continues consistently throughout marketing collateral, and product line microsite and overall digital strategy served as the blueprint for a successful launch in the highly competitive marketplace.

light bulb packaging design
light bulb packaging design
light bulb packaging design
light bulb packaging design
light bulb packaging design
light bulb packaging design

INNOVATIVE PACKAGING DESIGN
FOR THE CONSUMER MARKET

Packaging design for a mass market product includes many variables. A strategic process beginning with analysis and research moves into creative foundation building, expansive prototyping, supply chain alignment and in store testing to achieve a product that will sell through. An iterative design process leaves room to both ideate, leading to a groundbreaking solution, but also allowing room to understand the external marketplace in which the product will exist for prospective consumers.

light bulb packaging design