Entering the housewares marketplace with a targeted product required strategic planning throughout, and most importantly in packaging design. Identifying the main differentiators of the product offering – a clearly defined packaging design that continues consistently throughout marketing collateral, and product line microsite and overall digital strategy served as the blueprint for a successful launch in the highly competitive marketplace.
FOR THE CONSUMER MARKET
Packaging design for a mass market product includes many variables. A strategic process beginning with analysis and research moves into creative foundation building, expansive prototyping, supply chain alignment and in store testing to achieve a product that will sell through. An iterative design process leaves room to both ideate, leading to a groundbreaking solution, but also allowing room to understand the external marketplace in which the product will exist for prospective consumers.