High Performance Personalized Document Creation
When variable data publishing solution FusionPro VDP was seeking to develop a more user-centered approach to creating personalized customer communication, they engaged ArtVersion in UI/UX strategies for their industry leading software to deliver stronger impact and improve response rates. Bringing template design, data file definition, business logic and print stream creation together into one platform, the optimized platform goal was to produce a more scalable, intuitive customer-centric, revenue generating method of creating marketing materials.
Easy Start-up, User-Friendly Workflow
Serving businesses from start-up to enterprise, the ArtVersion and FusionPro teams collaborated to discuss the specific needs of each user set, allowing each to produce graphically rich documents individualized to each recipient using a single easy-to-use desktop VDP solution. Through a streamlined look and feel, ArtVersion designed micro-interactions and simple content calls-to-action, to empower users with the creative tools at their fingertips to create communications with impact and relevance as well as manage a large library of stylized document templates and manage all volumes of variable data output.
Flexible Features & Design Integration
Integrating with industry standard creative software, the desktop platform gives users a seamless plug-and-play interface for document creation. Templated rules offer an ease of use in quick completion of tasks, with a graphical user interface that merges variable input to highly complex, data-rich document creation possible. The proposed end result is an easily accessible desktop app that allows the user to accomplish more in less time with a professional result, keeping up with customer demand and providing timely collateral.