Reinventing Digital Infrastructure
Sometimes revolutionary things are born, and being part of it from the very beginning is nothing short of amazing. Seeing campaigns hitting new highs is simply irreplaceable and rewarding to us, creatively. RapidBox was born as a spinoff project of a local hosting company from Chicago that we all like and trust. The objectives for this new approach were to implement fast deployment and a stable, easy to manage and value-filled hosting platform, while building on solid hardware and software services.
Building the Brand
The market is overflowing with cloud based solutions and virtual environments, so we were all ready for something new and revolutionary. We worked with the RapidBox founders and technology team from the very beginning. While they were busy developing a solid infrastructure, we simultaneously worked tirelessly on visual branding, their new innovative marketing approach and a state-of-the-art user interface that complements their hardware offerings.
We built this brand, putting a lot of heart and soul in the process and supporting their somewhat unrefined vision and ideas, and making them a reality. Reimagining their user interface design, we perfected and reinforced the strong branding, achieving the ultimate design fit. To match their corporate vision, they also needed to solidify their web presence and display their information in a sleek, professional way, that is easy to navigate and user friendly.
Minimalism was strongly enforced through all aspects of the user interface design,
including the brand visuals and narrative.
Collaborating closely with the RapidBox team, we crafted a brand strategy, as well as marketing approach that has been revisited and refreshed multiple times, though is based on simple principles defined at the beginning stages. The user-centric interface made a huge impact on the overall experience development and processes.
Featuring a clean layout with easy navigation, accompanied by a streamlined and smooth ordering process and rapid-fast dedicated server deployment, RapidBox could now deliver their brand promise in a beautifully clear and concise manner with a defined user interface and a carefully crafted user experience that is aesthetically pleasing and branded to communicate their message and fulfill the purpuse.