The Rewards Program for a Retail Leader
Looking to expand its audience for its affiliate Shop Your Way program, Sears engaged ArtVersion to redesign and rethink its existing website interface. Challenged with strategizing various pathways to conversion, the Artversion team designed new and innovative ways for the retail giant to engage its identified audience and expand the program.
UI/UX Design Strategy
We recommended new interface and user experience designed to elevate the user interaction and offer more lifestyle driven design. We also saw an opportunity to position Sears Shop Your Way as a source that offered the household brands consumers trust, but with a big incentive. In addition to the new interface design, ArtVersion designed and crafted taglines and custom icons. “Home Your Way”, “Fashion Your Way”, “Tech Your Way” and so on— creating a strategy to expand the audience reach and build awareness for the vast product offering.