Toyota’s New Initiative to Put the User First
For brand strategy and repositioning Toyota Material Handling USA division tasked us to create a redesign of marketing collateral and channel marketing literature. We emphasized and reflected the division’s color scheme and brand element to extend trust and capture industry known recognition. We strategized implementation of brand refresh, processes and distribution of print collateral.
Cross Media Strategy
Aligning print media developments with new-media digital initiatives, was a must. Designed range of catalogues, brochures, spec sheets, product fliers and hot sheets was to support the line of industrial equipment heightening marketing presence, through both digital and traditional channels. Aesthetic, purpose and effectiveness was accomplished.
The brand’s bright and energetic color scheme, combined with distinctive and cohesive photography and layouts we designed supported the integrity of their numerous brand extensions. We created a flexible design system that could adapt to any new product the new marketing initiatives featuring function and form in one cohesive package.