Setting the New Standard for a Portfolio Brand
DWM Holdings, the parent company of a family of lighting manufacturing brands, reached out to ArtVersion looking to retell their story. Through brand identity development, brand standard guidelines, packaging and digital strategies – the ArtVersion creative and brand strategy teams effectively refreshed the Uni Post Systems brand for a planned relaunch, expanding the market and customer base.
Working with the DWM Holdings team, we realized that the heart of the company was its storytelling perspective. Manufacturing, fabricating and shipping all products from their Michigan warehouse with much of the workforce having been with them for years. It was important that the new branding would align with the spirit of this family run company, yet reflect a new and innovative point of view.
Company Web Design
Upon assessment of the current-state brand presence, we identified areas of opportunity for creating consistent, appropriate brand identity and standards, including the shift from Uni Post Poles to Uni Post Systems, helping to better convey the company’s product offering. Our work then shifted to collaborative iterations of logo design, color palette, brand usage guidelines and ultimately – the redesign of the company’s website.