Brand Identity Development
A logo design that is truly effective can translate across platform – from billboards to business cards to social media. The integration of consistency and brand resonance will help to develop strong recognition, foster growth and encourage engagement.
To expand their audience reach, professional photography outfit UrbanLenz approached ArtVersion to engage in a brand refresh and logo development process. With a strong point of view and aesthetic, collaboration included the audit and review of existing creative collateral in addition to understanding the future goals of the brand to deliver a fresh perspective that would provide a lasting impression and impact on the market.