Planning a Multi-Channel Go-To Market Strategy
VMW was also in need of multiple digital platforms to cater to their expansive customer base. ArtVersion designed and developed a web presence that would be easily recognizable via strong branding, taking a simplistic approach to content to reinforce messaging. Structuring the right user pathways to create a seamless user experience was the ultimate goal for all stakeholders.
The result was a launch that is truly unique in today’s marketplace and appealing to a prospective user.