The New Path To Engagement
Lifestyle experiential marketing has fast become a powerful strategy for creating engagement in the healthcare environment, creating a dialogue with the whole person, not just the patient, and similarly with health care providers. Humanizing healthcare communications requires a real blend of art and science, identifying the audience, the information architecture and strategy, and delivering a compelling user experience with media that is truly relatable. The brand team and designers must truly understand their target market before the potential audience can relate to the brand message. The intersection of the brand experience and empathy is where an authentic dialogue into action, can begin.