Positioning Your Annual Report as A Marketing Tool

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At the beginning of the year, many companies, organizations and non-profits are gathering information for their annual report. For many, it’s become a task that is done with little changes and thus, little excitement. Contrary to popular belief, this necessary tool doesn't have to be such a mundane pursuit. The benefits of the annual report are far-reaching, and the organizations that require them to know their value. While many boards and stakeholders do require this yearly snapshot, some…

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