Embracing the Art of Personalization

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As a majority of the global population remains grounded in a home setting, observant (from at least six feet away) about the surrounding world from a distance, the ways in which brands are reacting, adapting and interacting is suddenly under a microscope. With eyeballs on out-of-home media fading and targeted messaging starting to blend together, it’s difficult to imagine a time period in the digital age that’s forced more pressure on brands to get creative about connecting with consumers.……

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