Branding Through Interface Design

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When it comes to branding, it’s easy to go overboard with making sure that your brand has prominent presence in all of your interactions with prospects and customers. It’s probably a better idea to find a right balance so that you don’t let the brand overshadow other important aspects in your interactions. But one area of branding that companies often seem to overlook is their interface design. Whether it’s an app, actual product, or website, companies often go with a generic presentation and…

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