Marketing Strategy: Do You Need a Sub-Brand?

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Whether in the early stages of brand building, or a well-known household brand - it’s possible that the use of a sub-brand could increase sales and market awareness for a product or series of products that may be under the radar, or waiting to be launched. While there are numerous strategies to implement successful corporate branding, the use of sub-brands is the chosen path for many - from manufacturing to higher education. Sub-branding, sometimes referred to as a subsidiary or extension brand…


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