Event Marketing: Getting it Right Every Time

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Whether its an annual trade show, sales meeting, summit or exhibition - having a brand presence at industry conferences and trade shows is a necessary element of any event marketing strategy. More often than not, the lead up to an event is chaotic, consisting of late night runs to the printer, last minute strategy meetings and early flights. Creating a timeline leading up to the event, aligning a team on messaging and determining what collateral needs to be implemented will pay off in spades to…

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