How Web Presence Impacts Overall Brand Positioning

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Recent research about how small businesses use websites and social media suggests some striking trends: One in five small businesses use social media in place of a website, yet 24% of small businesses report that they do not have a formal strategy guiding their social media presence. The findings come from Clutch, a research and reviews firm based in Washington DC. “Sometimes business owners think web design is the last thing they need to think about,” says Vanessa Petersen, ArtVersion’s…

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Designing Digital Experiences in Fashion

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Marketing and brand strategy for fashion, lifestyle and luxury brands has now clearly shifted to a predominantly digital experience that goes far beyond an online purchase. To grow brand visibility and gain community engagement, the communication style requires a multi-dimensional, cross-channel approach with emotional content experiences at strategic touch points. Design companies are now fast becoming media companies - creating digital media experiences for fashion and lifestyle brands is,…

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