Life Cycle of the Web Design Process: A Unified Perspective

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Achieving an optimal website design requires a strategy that aligns with the goals of the business it represents. When approaching web design, many jump right to the 'design' portion. Thoughts of imagery, interactivity, and dynamic visuals come to mind. To attain the ideal UX, before entering this exciting design phase, the strategy and wireframing process should take place, with web designers taking a first step in projects through a layout strategy to suit the needs of the client and user.…


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Responsive Design is the Answer

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We all know how important it is to have a mobile friendly web design at this day and age. Almost everybody uses their smartphone or tablet to browse the Internet. Despite that, many websites still haven’t adapted to these user habits with responsive design. Some are still using mobile-dedicated websites or worse, are still serving their desktop sites to mobile users. If you belong in either of these categories, here are some reasons why responsive web design is the answer. Responsive design is…


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Setting A Strategy for Mobile Site Optimization

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We’ve all known that mobile is rising quickly as the main platform for users across the board, but now the stakes are higher. Mobile usability will now count as a search ranking factor beginning this month (April 21st, to be exact), and now is the time to pay attention. Mobile search results will now reflect how mobile-friendly sites are, and if a website isn’t optimized for mobile browsing, it will most likely drop in ranking. Google has even gone so far as to send site owners warnings and…


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Dedicated Mobile Website or Responsive Website

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Before deciding whether to go the responsive or dedicated web design route it is important to know what kind of content the site will be featuring. If the site will have lots of text, images, and/or video then creating a responsive website would be the most logical choice. There is little need if any to alter that type of content, which simplifies the transitions between different devices. Dedicated mobile websites may be a better choice if the content will be fundamentally different on mobile…


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Do You Need a Microsite? Understanding Its Purpose and Benefits

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Many marketers and companies build microsites (also called minisites) despite the fact that they have a primary website. In case you are not familiar with then, microsites are small websites with minimal functionalities and purposes. The goal of regular websites is to deliver content, educate users about your products, market the company or brand, and provide customer support. Microsites, on the other hand, might have the singular goal of capturing leads to educate and follow up for a sale.…


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Magento Responsive Design

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Of all the eCommerce platforms currently available, Magento is by far the most popular option. Other platforms may come with certain advantageous features, but Magento offers more in the way of scalability and long-term stability for new businesses looking to take a leadership role in their markets. This is a robust platform with features such as: Open-source, which offers a strong appeal for developers Easy to customize with readily available extensions and add-on modules Accessible with a…


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Site Design And Market Relevance

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Web design plays a bigger role in the success of an online business than most would like to admit. The adage that "content is king" only holds true if people appreciate the site it resides on. Great content on a sloppily designed site will struggle to attract and retain readers. With that said, a website design needs to be relevant to the market that it hopes to reach. This includes everything from typography, color schemes and even features like image carousels and audio components. Getting…


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How to Properly Create Sitemaps

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Whether you’re setting up a new website or planning to start a redesign project, you need to have a proper sitemap set up to help your pages get indexed in the search engines. Sitemaps also help the search engines find pages of your site that cannot be found through your navigation links. Every now and then, a visitor may even use it to find a page on your site that is relevant to what they are looking for. This is the perfect example of a sitemap improving user experience. Okay, now you…


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Key Elements All Corporate Websites Should Have

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Making sure that you have a proper corporate web design should be a top priority as your corporate site represents your whole organization and is a front for your company’s reputation. Unfortunately, many corporate websites you see online are inconsistent, unorganized and unfocused. In order to make sure your online efforts hit the mark, here are the five key elements we feel a corporate website should have. 1. Consistency with Printed Presentation By changing your corporate presentation on…


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Today’s Trends in Web Development and Design

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Web development and design has gone through some big changes over the past few years. The changes stem from new technologies being available, new platforms becoming viable, and social media opening up their APIs to the public. Taking advantages of these trends can only make web development and design easier to develop and manage. It also gives you more ways connect with their audience. Trend #1: Using Content Management Systems to Build Sites and eCommerce Stores More web design firms are…


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