Web Design Refresh: How Often Do You Need It And When?

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As a brand grows - whether it's services change or products are added - updates to a website are necessary to reflect the most current and up-to-date information. Reflecting on these iterations to the customer-facing website is often one of the most critical steps to gaining conversion with the current user base. The main issue is that many sites don't follow these main steps. A Conversion Driven Prospect Whether a website redesign is to communicate brand values or to…


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Take Note: Web Design Trends To Watch

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It's an essential part of staying competitive in the current market - keeping up to date with trends. Regardless of industry, any company, brand or organization who is interested in remaining relevant must stay current and aware of web design trends, news, and solutions in the quickly changing digital landscape. While web design is known for having quickly changing lists of trends, it's important to note that much of web design evolves, meaning techniques may remain fundamentally the…


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Optimizing Web Design Elements That Increase Conversions

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Once a web design is launched, the next step is a continuous process of constant analyses, optimizations and improvement in order to maximize conversion. Whether through data, analytics or user testing and feedback - leveraging these findings is essential to fine-tuning a website to deliver the conversions and minimize bounce rates. With a website design already in place, optimizing design elements, copy and messaging is a relatively process-driven activity that can provide a boost…


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Trending Web Design: Card & Dynamic Grid Layouts

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Whether a website design is minimalist or maximalist in style, one layout element remains true - the design must be sharp and easy for the user to navigate. Grid and card layouts have become widely used for sites of all types, but primarily for pages with a high volume of data or relevant calls to action. The popularity of cards can best be attributed to the rise of mobile usage. Though it is used widely by designers and developers – the trend will certainly continue – and for good reason.…


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Life Cycle of the Web Design Process: A Unified Perspective

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Achieving an optimal website design requires a strategy that aligns with the goals of the business it represents. When approaching web design, many jump right to the 'design' portion. Thoughts of imagery, interactivity, and dynamic visuals come to mind. To attain the ideal UX, before entering this exciting design phase, the strategy and wireframing process should take place, with web designers taking a first step in projects through a layout strategy to suit the needs of the client and user.…


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Responsive Design is the Answer

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We all know how important it is to have a mobile friendly web design at this day and age. Almost everybody uses their smartphone or tablet to browse the Internet. Despite that, many websites still haven’t adapted to these user habits with responsive design. Some are still using mobile-dedicated websites or worse, are still serving their desktop sites to mobile users. If you belong in either of these categories, here are some reasons why responsive web design is the answer. Responsive design is…


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Do You Need a Microsite? Understanding Its Purpose and Benefits

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Many marketers and companies build microsites (also called minisites) despite the fact that they have a primary website. In case you are not familiar with then, microsites are small websites with minimal functionalities and purposes. The goal of regular websites is to deliver content, educate users about your products, market the company or brand, and provide customer support. Microsites, on the other hand, might have the singular goal of capturing leads to educate and follow up for a sale.…


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Today’s Trends in Web Development and Design

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Web development and design has gone through some big changes over the past few years. The changes stem from new technologies being available, new platforms becoming viable, and social media opening up their APIs to the public. Taking advantages of these trends can only make web development and design easier to develop and manage. It also gives you more ways connect with their audience. Trend #1: Using Content Management Systems to Build Sites and eCommerce Stores More web design firms are…


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What’s the Best Way to Market Your Website?

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After finishing the development of your website, the next step is to actually start marketing it. But what do you do? Which strategies and channels should you be using? Before going into all the options, you should start by double-checking your web design and its user interface design. You want to make sure that your website is designed for conversions, properly represents your brand, and can be used with different platforms such as mobile and tablets. Targeted Visitors If you’re okay with your…


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The Future of Web Development: Responsive Web Design

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Many businesses started building mobile sites as a response to the growing trend of people using mobile devices to surf the net. But a better solution has come along in responsive web design (RWD). This is a type of design where your website detects the platform that is being used and automatically responds by displaying a website that is optimized and formatted for the platform. For example, a website may display the standard design on a PC, but it will show a different design when viewed on a…


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