Redefining User Experience for the Offline Brand

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It shouldn't be surprising that the majority of interaction done with a brand today is via the digital experience. From discoveries to first impressions to ultimate conversions, a meaningful relationship between consumer and brand can successfully, and solely exist - online. For businesses, the ability to market to users at any time or day in a targeted way via data has shifted the way we do business, created an expanded market reach and is even changing the way we communicate, on and offline.…

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