Making an Impact with Package Design In The Digital Environment

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Today more than ever, packaging design matters to the customer experience. It can be an invisible element, seamless to the product’s function, or serve as an extension of the product itself. Packaging trends can be relative to the industry and product, while elements of packaging like material and appearance are reflective of cultural and user sets. Interaction with packaging has the power to connect customers to a brand for life, so it’s essential that the design and format be eye-catching,…

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Off the Shelf: Creating the Ideal Packaging Design

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In an increasingly digital environment, it's important for those with a physical product offering to remember that packaging design can be one of the most useful tools in your marketing strategy. Packaging encompasses a huge part in attracting consumers and building brand value and experience that your users will have – ignoring those elements can lessen brand credibility and may even take away from your sales. #1: Packaging Is Your First Line of Defense Engaging with the user and generating…

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