Design’s Influence on Brilliant Fashion Strategy

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With a crisp breeze circulating through the Windy City, summer is in the air. As 2020's halftime rolls around, with brands again shining on full display, the seasonal shift has a way of reminding us that the world of fashion cannot and will not standstill. Fashion is a category with enormous consumer spending implications and little margin for error (or ordinary) as space clutters. The essence of brand loyalty is always earned and always fluid, but never guaranteed, especially for consumers…

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