Designing for Healthcare: Improving Patient-Provider Communication

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Perhaps the most critically important industry to adopt a user-centered approach to design is that of healthcare. Personalized engagement is of the utmost importance to an environment where the relationship with between patient and provider can at times seem rigid and cold. The human factor in healthcare marketing has become essential in optimizing communications and improving processes. Not only does usability come into play with regard to content strategies, but brand storytelling must…

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