UX Design is the process—that can be accomplished through the use of various user-centered methodologies—of creating a controlled experience a user would go through when interacting with a digital product or website. The field of user experience design is an iterative design discipline and has its roots together with user interface design, thus we often refer to both disciplines collectively as UI/UX design.
Understanding user behavior in the digital environment is paramount to refining and optimizing a marketing strategy or new implementation. Through smarter analytics, a business can make decisions based...
The essence of a digital personalization strategy lies in delivering user experiences tailored to individual interests and behaviors. Such a strategy can range from complex data usage, which...
Whether a marketer, UX designer or developer – understanding the user experience to engage and drive conversions is crucial. There are many ways to gather information to better...
When it comes to branding, it’s easy to go overboard with making sure that your brand has a prominent presence in all of your interactions with prospects and...
In most scenarios, websites are created to meet the goals of a business. The common thought is that creating it from a different perspective detracts from meeting the...
Content is vital to designing the foundation for a which a brand can begin to be followed and trusted. It’s why people come to websites in the first...
Ecommerce remains one of the most important fields of web service, astonishing everyone with the rapid developments in technology and integration with new marketing concepts. A truly successful...
Does your website reflect your brand? Does it invoke all the emotional triggers of your brand or convey the unique qualities that represent your brand? Unfortunately, most businesses...
More and more the battle for success online is being won by those websites that understand best the relationship between user interface (UI), and user experience (UX). Many...
For most organizations, establishing a website is one of their top priorities. However, having an appropriate and user-friendly design is not always the first thing that comes to...