The Connection Between Graphic Design and Company Branding

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A company is only so good as their brand. It is possible to have the best products and services in a market and to fail if the brand is not communicated to the customers. Having a powerful visual branding creates a competitive advantage that cannot be replicated in any other way. While it may not come to mind as the first or most important thing with regards to business success, graphic design plays a critical role in developing or re-establishing a powerful brand. First, we need to understand…

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