John Forsyth

Brand Strategist

As a Brand Strategist, John serves as the connector between ArtVersion’s diverse design capabilities and client challenges with user engagement. John complements ArtVersion’s profound expertise in unifying the brand experience for clients’ consumers across major touchpoints. John’s responsibilities at ArtVersion are all about “brand development” – assisting clients in developing a memorable narrative, a powerful visual strategy, and an engaging personality, message and tonality.

His primary objectives are focused on shaping brand identity and perceptions through transformational design systems that ArtVersion can engineer. Services consist of building brand frameworks for successful user engagement, logo and packaging ideation, launching a product into the marketplace, or anything in between. When engaging with clients, John’s primary purpose is to learn about their defining characteristics and ambitions so that a legacy can be established far beyond the completion of a project. With a background in multimedia marketing from previous positions, John helped orchestrate partnership solutions for brands within the sports and entertainment space. Key projects supported include Mercedes-Benz Stadium (Atlanta, GA), Johnson Controls Pro Football Hall of Fame Village (Canton, OH), and ROKiT Field at Dignity Health Sports Park (Los Angeles, CA), amongst others. John’s knack for research, writing, and data interpretation/statistical analysis has propelled meaningful collaboration with a wide range of Fortune 500 brands across visible categories like auto, consumer goods, entertainment, financial services, technology & telecommunications. He likes to keep a particularly close eye on the brand marketing landscape, especially brands intersecting with and impacting pop culture. John earned a B.S. in Advertising from the University of Illinois at Urbana-Champaign’s College of Media in 2015, graduating with honors. Beyond the workplace, John likes to keep active and soak in all that Chicago has to offer. Outside interests consist of music (‘90s hip-hop/rap), art (album covers, cartoons, street art), and fantasy football. He also volunteers for charitable organizations like the Juvenile Diabetes Research Foundation (JDRF) and Imerman Angels.