Planning a Web Site Redesign

Web Redesign Planning Stage

Are you planning on updating your website’s look or changing major components? A web redesign project can be either a breeze or a nightmare depending on how well you plan for the changes. All the money, time and effort you put into web design may also be wasted if you end up with a website that’s performs even worse than its previous design. Here’s some advice on tackling the web redesign project the right way.

Figure Out What’s Working

What elements are keeping readers glued to your website? What visual aspect of your site best communicates your brand’s message and value? Some people go through a web design project only to learn that their website is not in consistency with a bran’s promise. The reason why is because they’ve eliminated elements that were making the website part of the company’s story in order to come up with something new altogether. You want to keep what’s working and integrate that into the new site.

Discover What You’re Unhappy With

If you want to redesign your website, it’s one of the two things. Conversion problems or an emotional decision where you’re unhappy with a key elements (unless the website hasn’t been performing in quite a while). You need to be specific about what exactly you are unsatisfied with. You can approach this scientifically by referring back to analytics to see where the problems are coming from (e.g. Navigation menu, header graphic, footer links, etc.) Think about future updates too, is your current site hard to keep up to date and add new pages? You may need a CMS.


Having a general idea of the results you’re looking for will help your web design company create a website that is meaningful. Research the websites of competitors to see what elements of their approach you want to try with your site. Look at what web design firms are doing to get an idea of what kinds of designs are working in today’s atmosphere. Find out how they’re doing with their mobile website design. You want to collect many ideas and distill them into concepts that may work for both your normal and mobile websites.

Strategy & Implementation

Having clear goals about what you want to achieve is crucial. You should have a good idea of what you want out of the web redesign project. This includes how you want the site to look visually and how the site performs. You will have to set aside your preferences sometimes because a visual design that you may not like may heavily outperform a design that you favor. At the end of the day, you want to reach your goals in order to justify the investment your company is making into this website redesign.

Consider Using Professionals

Rather than hiring a freelancer or trying to push the project to an in-house designer, you may want to work with a web design company. A web design agency has the infrastructure in place and experience to quickly take your ideas and concepts, and turn them into a site you can be proud of. You can save time, money on redesign concepts, and also free up your inhouse resources for more important projects. If you need help with your redesign, let ArtVersion take this project off your hands. We can work with you to come up with a design that is in line with your brand’s goals, performs to your standards, and is visually stunning.