Web Redesign

When Is It the Right Time to Redesign?

When you created your website, it probably met your needs and you probably didn’t think that you’d need to come back to it again. But the reality is that every business grows and needs to update their web design to keep up with the changes. So when is the right time to redesign? What should you focus on changing? Do you even need to spend the time and money redesigning in the first place?

Web Redesign for Branding Consistency

You should not only redesign your website just to improve the overall look or make it more modern, but there are some more crucial factors that you should pay attention to. The best time to redesign is when you are employing strategies that call for necessary changes or when you are repositioning your company’s brand. For instance, if your company has ignored branding and want to take the necessary steps to create a unique identity in the marketplace, a redesign would be ideal. It would help the website stay congruent with the new brand.

Web Redesign for SEO Purpose

Another great time to redesign is when you are planning to invest in SEO. Most websites are unfortunately not optimized for the search engines. Even if the exterior of the site looks fine, you have to remind yourself that search engines read code. Some of the necessary changes that will probably need to be made are loading time optimization, on-page SEO optimization and site structure.

Site Redesign for Web Usability

Designs will also change naturally if you are building a campaign to improve usability, user experience or increase conversions. This is a process where changes are made in response to analytics data rather than being preplanned. That means that a designer will have to work side by side with the team that is responsible for improving the site’s performance.

Site Redesign for Accessibility and experience

Finally, you should redesign if you are trying to make your site mobile friendly. A large number of users are now using mobile devices such as phones, tablets and eReaders to browse the Internet. Many websites are reporting that their mobile visitors are responsible for 10% to 30% of their total traffic. One of the best choices for redesigning is responsive web design. This is a type of design where one site automatically gets formatted and optimized to the device being used.

We Can Help

Unless your website is poorly structured, outdated or is unorganized, you probably don’t have to redesign, we may be able to help you implement some User Interface improvements and User Experience best practices. The best time to make changes to your whole website is when you are employing a new branding strategy or planning to invest in a marketing strategy such as SEO, conversion/UX or mobile optimization. You’ll be investing your budget into something that actually affects the success of your strategy.

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Eye Tracking User Testing

Web Design for Every Device

We were one of the first web design Chicago based companies that started offering Responsive Web Design and Development. We are still one of the few companies that offer all in-house production of Responsive Web Design sites. RWD eliminates the need for dedicated mobile web design and reduces the maintenance and updates time.

Let's Work Together

Working with a Creative Agency

You may be trying to decide between going with an internal team or hiring a creative agency for a web design project. There’s often an assumption that the two may clash, and many think it’s a better decision to go with an internal team due to lower costs. But this is far from reality as working collectively brings the best results. We constantly work as an extension of internal teams, bringing knowledge and expertise in areas where collective is needed, together we make magic happen.

ArtVersion Branding Agency Chicago
UX Design Testing

Content Management Systems

We do not believe in vendor lock-in and we will not recommend long term commitments when it comes to web design or maintenance. We are platform agnostic and strategic. Over the last decade, we helped many companies and organizations move away from propitiatory platforms, putting control of the company’s website in their hands. That being said, we specialize in the open-source platforms, along with the line of WordPress, Drupal, to complex Magento and Woocommerce. Customizing back-end functionalists to meet the expectation of the end-user, your business goals, and daily operations are our specialties.

We design and build websites with the user in mind

We are very meticulous and passionate when it comes to website design and development. Our team will take the time to learn and understand your business goals and will present that information in the best way possible.

Proven Methods in Web Design

The minimalist web design may not be a good fit for every company, but it works with many types of websites. For example, a blog would be the perfect fit for a minimalistic design. Ecommerce stores that only sell a few products, software as a service website, service professionals, and even corporate websites can use minimalist design with great results.

Web Design


Concept; know what direction you want to take your brand. Discovery; know what your website visitors want. Web Content development; articulate the style and personality of the website. Design; arrange the visual and narrative elements to work together. The final step is the launch; sit back and enjoy.

Web Design
More web design topics

We are curiosity-driven, inspired by clean code and great web design.


Design Aesthetics

Purposeful, esthetically pleasing and engaging, interactive web design methods to convert visitors into users.


Data-Driven Design

With the use of metrics and available data, combined with user testing and analytic together we shape the influence of the final web design.

Design • Strategy • Coding

We design and build platforms and websites that allow companies to grow and engage their user base. By transforming analytics and digital insights into measurable design principles, we simplify journeys and create meaningful user experiences.

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