Web Redesign
When Is It the Right Time to Redesign?
When you created your website, it probably met your needs and you probably didn’t think that you’d need to come back to it again. But the reality is that every business grows and needs to update their web design to keep up with the changes. So when is the right time to redesign? What should you focus on changing? Do you even need to spend the time and money redesigning in the first place?
Web Redesign for Branding Consistency
You should not only redesign your website just to improve the overall look or make it more modern, but there are some more crucial factors that you should pay attention to. The best time to redesign is when you are employing strategies that call for necessary changes or when you are repositioning your company’s brand. For instance, if your company has ignored branding and want to take the necessary steps to create a unique identity in the marketplace, a redesign would be ideal. It would help the website stay congruent with the new brand.
Web Redesign for SEO Purpose
Another great time to redesign is when you are planning to invest in SEO. Most websites are unfortunately not optimized for the search engines. Even if the exterior of the site looks fine, you have to remind yourself that search engines read code. Some of the necessary changes that will probably need to be made are loading time optimization, on-page SEO optimization and site structure.
Site Redesign for Web Usability
Designs will also change naturally if you are building a campaign to improve usability, user experience or increase conversions. This is a process where changes are made in response to analytics data rather than being preplanned. That means that a designer will have to work side by side with the team that is responsible for improving the site’s performance.
Site Redesign for Accessibility and experience
Finally, you should redesign if you are trying to make your site mobile friendly. A large number of users are now using mobile devices such as phones, tablets and eReaders to browse the Internet. Many websites are reporting that their mobile visitors are responsible for 10% to 30% of their total traffic. One of the best choices for redesigning is responsive web design. This is a type of design where one site automatically gets formatted and optimized to the device being used.
We Can Help
Unless your website is poorly structured, outdated or is unorganized, you probably don’t have to redesign, we may be able to help you implement some User Interface improvements and User Experience best practices. The best time to make changes to your whole website is when you are employing a new branding strategy or planning to invest in a marketing strategy such as SEO, conversion/UX or mobile optimization. You’ll be investing your budget into something that actually affects the success of your strategy.

Web Design for Every Device
We were one of the first web design Chicago based companies that started offering Responsive Web Design and Development. We are still one of the few companies that offer all in-house production of Responsive Web Design sites. RWD eliminates the need for dedicated mobile web design and reduces the maintenance and updates time.
Working with a Creative Agency
You may be trying to decide between going with an internal team or hiring a creative agency for a web design project. There’s often an assumption that the two may clash, and many think it’s a better decision to go with an internal team due to lower costs. But this is far from reality as working collectively brings the best results. We constantly work as an extension of internal teams, bringing knowledge and expertise in areas where collective is needed, together we make magic happen.


Content Management Systems
We do not believe in vendor lock-in and we will not recommend long term commitments when it comes to web design or maintenance. We are platform agnostic and strategic. Over the last decade, we helped many companies and organizations move away from propitiatory platforms, putting control of the company’s website in their hands. That being said, we specialize in the open-source platforms, along with the line of WordPress, Drupal, to complex Magento and Woocommerce. Customizing back-end functionalists to meet the expectation of the end-user, your business goals, and daily operations are our specialties.
We design and build websites with the user in mind
We are very meticulous and passionate when it comes to website design and development. Our team will take the time to learn and understand your business goals and will present that information in the best way possible.

Proven Methods in Web Design
The minimalist web design may not be a good fit for every company, but it works with many types of websites. For example, a blog would be the perfect fit for a minimalistic design. Ecommerce stores that only sell a few products, software as a service website, service professionals, and even corporate websites can use minimalist design with great results.
Storyline
Concept; know what direction you want to take your brand. Discovery; know what your website visitors want. Web Content development; articulate the style and personality of the website. Design; arrange the visual and narrative elements to work together. The final step is the launch; sit back and enjoy.
More web design topics
We are curiosity-driven, inspired by clean code and great web design.
Web Design Strategies
These web design strategies based on brand storytelling are effective for securing brand loyalty and user interaction.
5 Things To Pay Attention To When Designing A Website
Even if you have a strong visual brand in the offline world, you have to make it relevant for the online audience because the two mediums are different.
Web Design
Strategy, design and technology are the cornerstones of developing a timeless web site design - one that both supports your brand today and is coded for tomorrow.
Microsite Design
With the prevalence of keyword and contextual advertising, microsites may be created specifically to carry such experiential journeys.
Working With a Web Design Agency
If you’re planning to hire a web design agency for your web development, design or redesign project, it’s important to know what to look for and what to expect.
Web Design Company
Purpose-driven web design fused with branding and intelligent use of images, infographics, and layouts to communicate ideas that sell products or services is our goal.
Future Proofing Website Design
The goal of web designers today is to make sure that websites are easy to read, legible, inviting, interactive and authentic to the brand.
Drupal Web Design
We go beyond custom Drupal web design and can work with complex sites such as eCommerce setups and community-driven sites.
Web Design Firm
A web design firm must have a full understanding of company branding strategy and elements as well as what the client needs from their site in order to grow their business.
Chicago Web Design
When it comes to web design in today’s environment, less is more - simplifying complexities and making the design as user friendly as possible.
The Future of Web Design and Web Development
Technology is changing at a rapid pace, mainly how we use the Internet and consume content on the websites. These trends are dictating how companies build and design their websites.
Minimal, Clean and Modern Web Design
The minimalist web design philosophy centers on the idea to design around the content and timeless styles.
Parallax Web Design
Companies are using the parallax web design method on the sites to showcase the products, display engaging content, and tell a visual story.
Web Design Agency
ArtVersion is a Chicago-based independent agency and strategy firm that is always on the cutting edge of design and technology.
SEO
Coding pages that are search engine optimized is our number one priority, but that is not where it stops, fresh content, legit backlinks, and quality content is just a few of the elements that need…
Chicago Web Design
We specialize in open-source CMS platforms and have experience with WordPress, Drupal, Joomla, Magento Commerce, and others.
Corporate Web Design
A corporate website serves many functions from educating your customers, drawing in investors, and attracting business partnerships.
WordPress Web Design
We have nearly two-decade of design and development experience with WordPress - one of the most popular open-source CMS on the web.
Planning a Web Site Redesign
A web redesign project can be either a breeze or a nightmare depending on how well you plan for the changes.
Ecommerce
Customizing back-end Ecommerce functionalities to meet the expectation of the end-user experience and business marketing goals.
Web Design Process
While we’d like to start by getting an idea of the type of design you might be looking for, we want to make sure that the design is custom-tailored to your needs and uniquely portrays your company.
Web Design Storytelling
Branding is all about making a promise to the customer and delivering that promises in the nice aesthetically pleasing form factor on the web site.
Web Design Chicago
We focus on helping companies engage and connect with their audience through effective branding, design, visual stories, and powerful content on the web.
Web Design Cost
One of the most common questions that companies have when working with a web design company is “how much will it cost?”
Web Design Chicago
Today, web design is more complex than it’s ever been and that’s why you need a firm that understands the current state of website design and development.
Simplicity
Design Aesthetics
Purposeful, esthetically pleasing and engaging, interactive web design methods to convert visitors into users.
Elegance
Data-Driven Design
With the use of metrics and available data, combined with user testing and analytic together we shape the influence of the final web design.
Design • Strategy • Coding
We design and build platforms and websites that allow companies to grow and engage their user base. By transforming analytics and digital insights into measurable design principles, we simplify journeys and create meaningful user experiences.