Building a

Brand Guide

By ArtVersion

What is a Brand Guide?

These guidelines provide directions for the use of certain marketing materials so that brand credibility is not compromised.


Brainstorm the Target Audience

Brand guides need to follow the company’s current design system to create a consistent feel for consumers to connect with.

Logo Usage Guidelines

This section should state the appropriate uses of the logo. This prevents any changes that would make it illegible, or inaccurately represent a brand.

Finding Inspiration

Most companies have brand guidelines and they are often available for others to view. These examples are a great way to understand what should be a part of a brand guide and what should not.

Learn more about building brand guides on the ArtVersion blog.