These guidelines provide directions for the use of certain marketing materials so that brand credibility is not compromised.
Brand guides need to follow the company’s current design system to create a consistent feel for consumers to connect with.
This section should state the appropriate uses of the logo. This prevents any changes that would make it illegible, or inaccurately represent a brand.
Most companies have brand guidelines and they are often available for others to view. These examples are a great way to understand what should be a part of a brand guide and what should not.