Designing with Gestalt Principles


The Gestalt principles of psychology were created by psychologists Max Wertheimer, Kurt Koffka, and Wolfgang Kohler. These laws of human perception can be implemented to back up design directions that influence a positive user experience. Let's explore three.

Gestalt Principles 

Visual hierarchies function as information architecture of all design components, from graphic design elements to content, and must be purposefully integrated for a seamless experience.

Visual Hierarchies 

Law of Proximity

The Gestalt Law of Proximity is a principle of human perception that dictates items, or in this case design elements, that are placed closely together are related to one another. This also prompts the idea that elements that are grouped together but separated from other elements further highlight their relation.

The Law of Similarity reflects the idea that humans tend to group similar things, elements, or features together no matter their proximity to one another. If elements attain a likeness in visual appearance, the clear assumption can be made that they should be grouped collectively.

Law of Similarity

The Law of Continuation delves into the idea that humans naturally follow a continuous and uninterrupted movement. Whether a straight line or the curvature of another, our eye perceives information much more efficiently when there is a clear, cohesive line to follow.

Law of Continuation

Learn more about visual hierarchies on the ArtVersion blog.

Tilted Green Blob