Web
vs
STRENGTHS
Print is perceived to be more legitimate, it controls the viewer, and can be accessed without a computer.
Web designs are faster, updates are easier, and there are no extra charges for using colors.
WEB
WEAKNESSES
Web users may question the legitimacy of content, have a tendency to skim copy, and read more slowly so text must be shorter.
WEB
Print is not available to the customer 24/7, is more difficult to change, and often requires additional postage costs.