Within a website or mobile application, interaction with the design of a user interface (UI) should always flow smoothly – including navigational elements and calls-to-action that resonate immediately.
Designing a website or mobile application with an excellent user experience (UX) boils down to defining user personas and carving out familiar pathways – without a magic formula for success.
Data sampling and behavioral analytics contribute to user experience factors like color palette selection and call-to-action placement. We track hand gestures and eye movement to pinpoint user decision-making.
User experience must be compatible with different devices and accessible to a wide range of audiences.