UI/UX Design

Web Usability

While having a well-designed site is important, it’s important to remember to work on optimizing for website usability.

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Web Usability

Designing usable websites.

Web usability is defined by the user experience when interacting with a website. There are many factors that affect the experience of a web visitor such as loading time, navigation, formatting for mobile devices, readability, and organization.

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Usability Best Practices

Web Usability in a Nutshell

Web usability is a broad topic. In a nutshell, we’re talking about giving the user exactly what they want without making them work for it. Exceeding those rudimentary needs for content by presenting a beautiful design on top of that is the ultimate goal. However, it is of primary importance that the design serves its function by delivering content to the user in a sensible way.

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Design Methods

Designed for Humans

The simple fact is that if someone clicks on your site and has a negative user experience because they can’t find what they’re looking for in a short amount of time, they will simply leave. User experience can be bogged down by such things as inconsistent or hidden navigation, important content being obscured behind too many clicks or simply having too much on a page so as to lose focus on what should be most obvious. An intelligent user interface design that gives users what they want is something that will either make or break a website’s design.

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In Search of Answers

To more fully understand website usability, we need only think about how we, ourselves, consume content on the internet in search of answers. We all want to find the things we’re looking for quickly and without hassle. On top of that, having the desired content delivered to us in a smooth and attractive experience guarantees our attention. We become more receptive when things are easily accessible and attractive to look at. This is a valuable tool to create a lasting impression on the user. Happy customers are always repeated customers.

Enterprise-level UI Design

Interaction with the user interface design should be natural and the navigational elements should make sense immediately. Colors, shapes, and fonts should be consistent throughout. This strengthens the brand identity and gives the user a clear idea of what they can interact with.

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UI/UX Design

Our core competencies are user interface and user experience design for web applications, mobile web, and native applications. We usually get involved in projects where UI/UX experts are needed to improve usability and accessibility areas of website design or application, but often we work with startups on designing the interface and user experiences in the early stages of development.

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Responsive Design

Designing Sites for Better UX

In our website building process we are going beyond great looking design and focusing also on user experience (UX). Some of the benefits of improving user experience include increased customer loyalty, higher conversion rates, lowered abandon rates and even decreased customer service requests. While the benefits are great, the concept of good user experience can be a bit fuzzy. There’s no magic formula or set of rules for designing a website that provides an excellent UX.

ArtVersion Visual Branding
Eye Tracking User Testing

UX Design – How It Plays Into Your Website Strategy

While the aesthetic aspect of a website is important in creating a positive experience for web visitors, it only goes so far. More companies are realizing the importance of focusing on user experience design (or UX design) and investing heavily in it to make sure that their websites are optimized for UX. In fact, companies are making it a central part of their strategy as it affects everything that happens on their websites.

User Interface Design

It's all about aesthetics, simplicity, design, elegance...usability matters... Interaction with the user interface design should be natural and the navigational elements should make sense immediately. Colors, shapes and fonts should be consistent throughout. This strengthens the brand identity and gives the user a clear idea of what they can interact with. The framework goes through rigorous usability testing and feedback until we feel it provides a sublime UX.

User Interface Design
Responsive Web Design

Web Usability

Web usability is a broad topic. In a nutshell, we’re talking about giving the user exactly what they want throughout the user interface design, without making them work for it. Exceeding those rudimentary needs for content by presenting a beautiful design on top of that is the ultimate goal. However, it is of primary importance that the design serves its function by delivering content to the user in a sensible way.

UI design is the front line of media engagement. UX is the experience of that interactive environment.

User Interface Testing

How do real people use the digital media interface? The user interface is one of the most powerful tools at our disposal in the creation of effective and compelling user experience. The interface is simply the most direct and visible method through which our audience interacts with our brand.

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Creative Partners

A Team You Can Trust

Over the last two decades, we worked on the user interface design for a variety of small and large projects. From network appliances to financial software portals, and user-centric SaaS interfaces, we worked with both startups and fortune 500 corporations.

Don’t hesitate to drop us a line. If you would like us to help with a current project you are developing, by reviewing your current user interface state, or if you need help designing your software’s user interface from scratch, we are here to help.

Having a solid creative partner to help design a user interface will provide the best user experience for the end-user.

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Designing Usable Sites

A web design that is developed and integrated properly makes you feel instantly connected. At ArtVersion we focus on designing interactive sites that are responsive, yet truly engaging. Since our founding in 1999, we have been Chicago’s award-winning website development and web design company focused solely on improving your brand visibility with a purpose-driven, creative user experience. We are also one of the first Chicago based web design firms that started embracing adaptive mobile and responsive web design methods. Learn more about our design process.

Web Design
More UI/UX design topics

We are curiosity-driven and inspired by UI/UX design

Simplicity

Design Aesthetics

We design purposeful, esthetically pleasing and engaging, interactive interfaces that truly represent your digital product and embrace user experience.

Elegance

Data-Driven Design

It’s all about the intelligent use of metrics and data, combined with user feedback and analytic that together shape the influence of the final design.

Design • Strategy • Coding

We design and build platforms that allow companies to grow and engage users. By transforming analytics and digital insights into measurable design principles, we simplify user experiences and create meaningful journeys.

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