Latticework Capital
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Research
02
UI/UX design
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Graphic design
Optimized Website Redesign
Elevating a Healthcare Investment Firm’s Digital Presence
Latticework Capital Management, a private equity firm specializing in healthcare investments, approached ArtVersion with a vision: to transform their digital presence into a refined, modern, and user-focused experience that better communicates their investment philosophy and industry expertise.
As a firm dedicated to growing healthcare companies, Latticework needed a website that reflected the same precision, trust, and strategic foresight they bring to their investments. Our goal was to design a site that not only streamlined their messaging and user experience but also served as a compelling resource for investors, partners, and portfolio companies
Web Design & Development
Typography
Agenda was the selected typeface for Latticework Capital’s website to establish a refined and modern aesthetic that aligns with the firm’s investment expertise. The combination of Agenda Light and Bold creates a balanced visual hierarchy, ensuring key information stands out while maintaining a clean, approachable feel. The light weight provides effortless readability, making longer content digestible, while the bold weight anchors headlines and call-to-actions with authority.
Beige
#E8E0D2
Silver Mist
#E2E4E7
Pure White
#FFFFFF
Bronze
#B7895C
Color Selections
To elevate Latticework Capital’s visual identity, ArtVersion introduced a refreshed and expanded color palette that balances professional neutrality with strategic pops of color. By weaving in soft, understated tones alongside bolder accent hues, the new palette underscores the firm’s forward-thinking approach and conveys a sense of trust, warmth, and credibility—all crucial attributes in the healthcare investment sector.
Cobalt
#3453A7
Royal Blue
#002891
Deep Midnight
#122B4E
A Strategic Approach
Understanding the high expectations of institutional investors, healthcare executives, and industry stakeholders, we took a strategy-first approach, focusing on content clarity, intuitive navigation, and brand positioning.
Through a deep discovery process, we identified areas where Latticework’s messaging could be refined and the user journey optimized. Our solution centered on creating a modern, engaging, and scalable digital experience that mirrors the firm’s strategic focus and investment approach.
UI/UX Development
A transformation into a high-performing, user-friendly platform
Latticework Capital’s previous website contained valuable content but lacked the intuitive structure and streamlined experience that modern investors and partners expect. ArtVersion’s UX-first approach focused on improving content hierarchy, navigation pathways, and engagement touchpoints to create a more seamless and impactful user journey.
To enhance usability, we restructured the site’s architecture, ensuring that critical information—such as investment criteria, portfolio companies, and team expertise—was readily accessible. By implementing a clear content flow, visitors can now quickly locate relevant insights without unnecessary friction.
We also introduced enhanced user pathways, minimizing cognitive load and making the site more intuitive for various audiences, including investors, healthcare executives, and potential employees. Calls-to-action were positioned more effectively, improving conversion opportunities while maintaining a professional and sophisticated tone.
An Impactful Digital Experience That Is Future Ready
Latticework Capital’s refreshed website is more than just a visual upgrade, it’s a strategic tool designed for long-term success. Built on a scalable framework, the site is positioned to evolve alongside the firm’s growing portfolio and expanding industry presence. With a refined brand identity, intuitive user experience, and clear content strategy, the platform now serves as a powerful touchpoint for investors, partners, and healthcare executives.
As Latticework Capital continues to expand, ArtVersion remains a trusted creative partner, providing ongoing support, optimization, and digital enhancements to ensure their online presence stays aligned with their investment vision and industry leadership. This collaborative approach ensures their digital experience remains as strong and forward-thinking as their impact in the healthcare sector.
