Blend Juice
01
Research
02
Brand strategy
03
UI/UX design
04
Graphic design
05
Marketing collateral
A Fresh Spin on Blend's Flavor Campaign
Blend, a pressed juice company, was seeking a design for a marketing campaign to spotlight their fresh line of juice flavors.
The team reached out to ArtVersion to design a minimalist, yet contemporary packaging design that would offer a unique take on their branding for this particular campaign. To achieve this, ArtVersion curated a branding ecosystem that was integrated across various channels, including the juice bottles’ packaging, digital marketing initiatives, and personalized design elements for both promotional and retail items.
ArtVersion conceived a streamlined packaging concept that spotlighted the natural ingredients within each juice, featuring a tailored graphic symbol for the key fruit flavor in each variety. The simplicity behind the modern aesthetic captivated Blend’s target audience. Concurrently, ArtVersion strategized and employed a digital marketing strategy aimed at bolstering the visibility of the new juice line to help drive sales and conversions. The campaign was enriched with custom photography that highlighted the brand’s energetic color palette and lively character, for a consistent and engaging presence across social media and marketing materials.
UI Screens
Web Design
Responsive Design
Mobile
P22 Mackinac Pro
Regular
P22 Mackinac Pro
Bold
Brandon Grotesque
Regular
Brandon Grotesque
Bold
Typography
Brandon Grotesque and P22 Mackinac Pro provided a fresh typography pairing for Blend’s modern, contemporary look and feel due to their style. Brandon Grotesque, with its geometric sans-serif design, offered a clean and modern aesthetic that ArtVersion was seeking. Its legibility and sleek lines conveyed sophistication and professionalism, appealing to a contemporary audience with quality and style.
Additionally, P22 Mackinac Pro bridges the gap between traditional and contemporary serifs, providing versatility with its range of weights and styles. Its human-centered qualities add a touch of approachability, suggesting the natural and wholesome attributes of the juice products.
Color Selections
ArtVersion curated a color palette that encapsulated the vibrancy and personality behind Blend, with colors that mimicked the brightness of fruits, juices, and a tropical feel. The colors also showcased Blend’s new product range, inspired by zesty citrus fruits and lively hues. Not only was it a deliberate choice to play off the fruit colors, but it also drew attention from consumers in a retail setting as they shop, to catch their eye.
Complementing the vivid backdrop of the juices, the packaging design incorporates white transparent visuals that stand out with crisp clarity, ensuring that the colors of the juice provide a compelling contrast which also inspired the color palette selection for the digital campaign.
Green Apple
#527F00
Tropical Tangerine
#EB6929
Berry Burst
#E7003D
Lemon Squeeze
#FFBF00
Kiwi Green
#CAD79E
Watermelon Blush
#F496A5
