Built for the Road Ahead

The journey always begins with a destination. For Mack®, an affiliate of the Volvo Group, a revamped dealership education model and development of the Mack Trucks Academy program was to be a step in a promising direction.

Founded in 1900 and serviced across more than 45 countries worldwide, Mack Trucks is one of the largest North American manufacturers of heavy-duty Class 8 trucks, engines and transmission. Mack is the truck designed for drivers, so they needed an advanced creative partner with a deep design legacy and tactful web development expertise to curate the technicalities of its “Walk the Bulldog” sales competition portal. The project would position Mack Trucks purposefully in front of general freight customers.

Scope of work included

Designing User Pathways


A Foundation for Integrated Pathways

The collaboration between Mack Trucks and ArtVersion was centered around a comprehensive video submission portal for the “Walk the Bulldog” sales competition. On the competition platform, users would be able to seamlessly upload videos showcasing a pitch of the Mack Anthem sleeper for a chance at a cash prize.

ArtVersion took a careful approach in configuring the design and functionality of the video submission experience. The “Walk the Bulldog” marketing site underwent a design refresh that portrayed the sales competition’s guidelines informatively and displayed the legal parameters clearly on the front-end. On the platform’s back-end, ArtVersion’s development experts orchestrated a fluid grading calculation system and tight-knit judging scale for Mack Trucks to adequately consider sales contestants.

Trust Travels Far

With a more robust video submission portal that included customizable integration, Mack Trucks was able to infuse newfound visibility into its Mack Trucks Academy program and attract general freight customers. ArtVersion’s design and development capabilities brokered a frictionless experience for the brand’s “Walk the Bulldog” sales competition. The project is another stepping stone in the long-tenured relationship between ArtVersion and Volvo Group.