Mobile optimized websites are clearly now an internet standard. For an audience on-the-go, design must be intuitive, accessible, and friendly, with engaging micro-interactions.
In the shopping environment, personalization and ease of use are essential. Design functionality needs to provide a brand experience the engaged user feels good about – to make decisions.
Web platform choice, design and development is a collaboration between designer and developer, with strategic focus on content visibility, conversion and the client’s vision.