Pro1 Painting
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Research
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Web design
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Graphic design
Building a Fresh, Trust‑Driven Digital Presence
A modern website designed to highlight craftsmanship, reliability, and genuine client experiences.
Pro1 Painting partnered with ArtVersion to create a digital presence that reflects their identity as a small local painting company known for quality work and personal customer care. They needed a platform that could showcase their completed projects, communicate their service approach, and feature the authentic testimonials shared by satisfied clients.
ArtVersion developed a clean and approachable website that highlights their work, builds credibility through real customer stories, and offers a simple path for visitors to learn more and request estimates. The final solution presents Pro1 Painting as dependable, skilled, and connected to the community they serve.
Desktop Experience
Web Design
Understanding the Craft Behind Pro1 Painting
Capturing the company’s voice and real on-site work to build an authentic and credible digital presence.
Our process began with several collaborative meetings with the owner of the company. These conversations helped us understand the company’s voice, values, and approach to each project. Gaining insight into how they communicate with customers and how they take pride in their work allowed us to design an experience that felt true to who they are.
We also spent time on-site to photograph and film the painter in real action. Capturing the team at work provided authentic visual assets that were used throughout the website to reinforce credibility and trust. These genuine moments of craftsmanship and attention to detail allowed us to create a digital presence that feels personal, honest, and aligned with the character of Pro1 Painting.
UI Screens
Web Design
Enhancing the Experience with Custom Motion Design
To give visitors a clearer understanding of the service area, a custom animated map of Illinois was designed and brought to life with subtle pulsing radius effects. The motion highlights the regions the company can travel to and reinforces accessibility at a glance. This animation adds both clarity and visual interest, turning a simple coverage map into an engaging element that supports the user journey and strengthens the overall digital experience.
Mobile User Experience
Extending the Visual Identity Across Print and Apparel
As part of the broader visual refresh, new business cards and T‑shirts were created to reflect the modern and clean direction established in the digital interface. The updated layout and simplified color palette worked together to create a cohesive look that carries smoothly from screen to print and apparel. These pieces serve as tangible extensions of the refreshed identity and help present a polished and contemporary impression during in‑person interactions and on‑site work.
Visual Language and Design Elements
Color Palette
To support a more modern and vibrant visual identity, the original palette of blue, black, and white was expanded to include a fresh range of complementary colors. Teal, green, pink, yellow, and orange were introduced as secondary and tertiary tones to bring new depth and energy to the brand. This enhanced palette creates a more inviting and contemporary feel and adds flexibility for highlights, accents, and dynamic visual moments throughout the digital experience. The updated colors help reinforce the brand’s character and ensure that every touchpoint feels lively, cohesive, and aligned with today’s design expectations.
Blue
Teal
Green
Pink
Yellow
Orange
Inter
Regular
Inter
Bold
Typography
Typography played a key role in strengthening the clarity and modern feel of the updated digital presence. Inter was selected for its clean geometry, strong readability, and flexibility across different content types. Its straightforward and contemporary character supports easy scanning of project details, service descriptions, and testimonials, whether viewed on desktop or mobile. The range of available weights allows for a clear hierarchy that guides users through the page with ease. By using Inter consistently, the design achieves a balanced rhythm that enhances both usability and visual cohesion throughout the entire experience.
