Olson, Grabill & Flitcraft Law
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Research
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Graphic Design
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UI/UX design
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Web Design
Honoring the Past, Shaping the Future
OGF Law approached ArtVersion seeking a website refresh that would modernize their digital presence while honoring the firm’s long-standing history and reputation. The goal was not to chase trends, but to create a timeless experience—one that reflected the firm’s evolution while preserving the credibility and trust they have built over years of practice. The redesign needed to feel current and polished, without losing the sense of stability and professionalism that defines OGF Law.
In response, ArtVersion focused on refining the existing foundation rather than reinventing it. By updating the visual language, improving usability, and clarifying the firm’s messaging, the new website bridges OGF Law’s past and present. The result is a modern, enduring digital presence that respects the firm’s legacy while positioning it confidently for the future.
A Refined, Timeless Visual Language
Color Palette
To modernize its digital presence, ArtVersion refreshed the firm’s visual identity by incorporating a refined color palette that aligned with the site’s existing neutral and professional aesthetic. The updated palette was crafted to work harmoniously with the firm’s primary visual elements—clean whites, deep neutrals, and rich photographic tones—while introducing subtle accent hues to enhance readability and engagement.
Bronze
#976E45
Cream
#EEE6DD
Ivory
#F6F2EE
Slate
#2A2F44
Navy
#3c4870
Merriweather
Medium
Merriweather
Medium Italic
DM Sans
Semi Bold
DM Sans
Regular
Typography
ArtVersion selected Merriweather for headings and DM Sans for body copy to establish a clear typographic hierarchy that balances tradition with modern clarity. Merriweather’s classic serif structure lends authority and credibility to titles, reinforcing the firm’s established legal expertise, while its strong readability ensures impact across key page elements. DM Sans was chosen for body text to provide a clean, contemporary counterbalance—offering excellent legibility and approachability across digital formats. Together, the pairing creates a cohesive typographic system that supports clarity, professionalism, and ease of navigation throughout the site.
Clarity Through Experience
The OGF Law website redesign was driven by a strategic UI/UX approach focused on clarity, usability, and trust. ArtVersion simplified the site’s structure to improve navigation and reduce friction, allowing visitors to quickly understand the firm’s services, expertise, and values. Clear hierarchy, intuitive flow, and purposeful calls-to-action guide users through the experience with confidence.
The visual design balances refinement and restraint through clean layouts, considered typography, and a calm, professional color palette. Subtle interactions and consistent spacing enhance readability and engagement, reinforcing OGF Law’s credibility while supporting a seamless, user-centered experience.
Desktop Experience
Web Design
Mobile User Experience
Results
The redesigned OGF Law website now serves as a clear and confident digital presence—one that reflects the firm’s professionalism, approachability, and commitment to its clients. Through a refreshed visual identity and a streamlined structure, the site presents complex legal services in a way that feels accessible and reassuring. The updated experience strengthens OGF Law’s brand presence while providing visitors with a more intuitive path to understanding the firm’s expertise and values.
By pairing thoughtful design with a user-centered approach, the new website emphasizes clarity, trust, and ease of navigation. Clear messaging, refined typography, and a cohesive visual system work together to guide users through the firm’s services while reinforcing credibility at every touchpoint. The result demonstrates how intentional digital design can elevate a legal brand—bridging professionalism and human connection while supporting OGF Law’s continued growth and client engagement.