Kitamura

UI/UX design for a manufacturing company.

Project Disciplines

Web design

Brand strategy

UI/UX design

Graphic design

Marketing collateral

Machining Innovation

Kitamura Machinery, a family-owned leader in innovative machining centers, sought to modernize their brand while honoring their long-standing legacy of quality, performance, and value. To achieve this, they partnered with ArtVersion for a comprehensive design initiative that included UI/UX design for their CNC control system, marketing collateral, and a full web redesign.

ArtVersion delivered a cohesive visual language across all touchpoints, refreshing the UI iconography for their machinery, creating a refined logo for machine exteriors, and developing a sharp, modern aesthetic for their marketing materials and online presence. Every design decision was grounded in usability, readability, and brand alignment, resulting in a unified experience that reflects Kitamura’s precision engineering and cutting-edge technology.

Multiple Tablet Devices with Icon Design for Machine UI Screen.

Web Design and Development

The redesign process began with an in-depth discovery phase to understand Kitamura’s brand values, customer needs, and market position. ArtVersion worked closely with the Kitamura team to map user journeys, refine site architecture, and create a content strategy that would clearly communicate their innovations and expertise. Wireframes and design prototypes were developed to visualize the structure, ensuring every page layout and interaction aligned with both usability standards and the company’s forward-looking identity.

On the development side, the new website was built with performance, scalability, and flexibility in mind. Clean, optimized code ensured fast load times, while a responsive framework delivered a seamless experience across devices. Custom functionality was integrated to highlight machinery specifications, product galleries, and support resources, making the site both visually engaging and highly functional. The result was a robust, modern platform that not only showcases Kitamura’s technology but also supports their continued growth in a competitive global market.

Kitamura Machinery website design showing machine specs, product details, craftsmanship section, and company timeline visuals.

Smartphone displaying Kitamura website page on global parts inventory with warehouse photo and blue background.

Smartphone showing Kitamura website page featuring Arumatik-Mi CNC control with image of operator using control panel.

Smartphone displaying Kitamura website control features page with tool path graphic on a black background.

Custom User Interface Design

With an updated design of Kitamura's machinery iconography in place, a user experience was next in line that would future-proof their Tool Offset Screen design.

ArtVersion set to work on a Ul/UX strategy and design that paid specific attention to the information architecture that created optimized user pathways and journeys throughout the control panel interface. The team had first-hand experience interacting with the machinery at Kitamura's locations for an in-depth research session to ensure accuracy.

Custom Icons on a Dark UI Machine Screen.

Custom Iconography on UI Dark Machine Screen.

Person Touching Control Machine Buttons.

Machine Control Screen with Icon Buttons.

Marketing And Promotional Materials

For a universal modernized look, the team also captured innovative design across print and marketing collateral. To begin the collateral phase, ArtVersion conceptually and contextually designed marketing materials, and ads that spotlight specific Kitamura machinery and their innovation.

Dealing with highly technical and specific subject matter, the ArtVersion team conducted in-depth product research and competitive analysis to develop the content strategy, layout, and design that Kitamura could distribute for marketing and promotional purposes.