User Interface and Experience Design

UI/UX Design Firm

The goal of user interface design is to make the user experience and interaction with your system as simple and efficient as possible.

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UI/UX Design

Not just gorgeous aesthetics, our designs are purposefully optimized for the desired user experience and your optimal platform performance.

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Design Process

User Interface Design

Good user interface (UI) design facilitates finishing the task at hand without drawing unnecessary attention to itself. Your existing branding elements may be utilized to apply a theme or style to the interface. As a result, ArtVersion designers create uniquely branded user interfaces that truly represent your software without compromising its usability.

The design process of an interface must balance the meaning of its visual elements and the user experience (UX) of those elements from a technical engineering perspective.

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Design Principles

As humanly as possible.

The design system should speak the language of the user and use familiar concepts, rather than system-oriented technical terms. It should also follow real-world conventions, making information appear in a natural and logical order.

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User Interactions

UI/UX balance must take place in order to create a system that is both usable and adaptable.

User interface design is involved in a wide range of projects from web-based systems to software and app development, to commercial SaaS systems. All of these projects involve much of the same basic human interaction, yet also require some computer skills and knowledge. Interface design should seek to minimize the user’s memory load – making objects, actions, and options visible. The user should not have to remember information from one part of the dialog to another.


Enterprise-level UI Design Systems

At Artversion, we know how much work is involved when it comes to designing a great user interface. We always start by studying the target user and the goal, defining user journeys, and personas before anything else. We then start by coming up with design frameworks that define the systems. The ideas are translated into a robust design UI kits where it is organized into an information architecture witha. hiararchy, built to provide a fluid, relevant and intuitive experience.

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UI/UX Design

Our core competencies are user interface and user experience design for web applications, mobile web, and native applications. We usually get involved in projects where UI/UX experts are needed to improve usability and accessibility areas of website design or application, but often we work with startups on designing the interface and user experiences in the early stages of development.

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Responsive Design

Designing Sites for Better UX

In our website building process we are going beyond great looking design and focusing also on user experience (UX). Some of the benefits of improving user experience include increased customer loyalty, higher conversion rates, lowered abandon rates and even decreased customer service requests. While the benefits are great, the concept of good user experience can be a bit fuzzy. There’s no magic formula or set of rules for designing a website that provides an excellent UX.

ArtVersion Visual Branding
Eye Tracking User Testing

UX Design – How It Plays Into Your Website Strategy

While the aesthetic aspect of a website is important in creating a positive experience for web visitors, it only goes so far. More companies are realizing the importance of focusing on user experience design (or UX design) and investing heavily in it to make sure that their websites are optimized for UX. In fact, companies are making it a central part of their strategy as it affects everything that happens on their websites.

User Interface Design

It's all about aesthetics, simplicity, design, elegance...usability matters... Interaction with the user interface design should be natural and the navigational elements should make sense immediately. Colors, shapes and fonts should be consistent throughout. This strengthens the brand identity and gives the user a clear idea of what they can interact with. The framework goes through rigorous usability testing and feedback until we feel it provides a sublime UX.

User Interface Design
Responsive Web Design

Web Usability

Web usability is a broad topic. In a nutshell, we’re talking about giving the user exactly what they want throughout the user interface design, without making them work for it. Exceeding those rudimentary needs for content by presenting a beautiful design on top of that is the ultimate goal. However, it is of primary importance that the design serves its function by delivering content to the user in a sensible way.

UI design is the front line of media engagement. UX is the experience of that interactive environment.

User Interface Testing

How do real people use the digital media interface? The user interface is one of the most powerful tools at our disposal in the creation of effective and compelling user experience. The interface is simply the most direct and visible method through which our audience interacts with our brand.

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Creative Partners

A Team You Can Trust

Over the last two decades, we worked on the user interface design for a variety of small and large projects. From network appliances to financial software portals, and user-centric SaaS interfaces, we worked with both startups and fortune 500 corporations.

Don’t hesitate to drop us a line. If you would like us to help with a current project you are developing, by reviewing your current user interface state, or if you need help designing your software’s user interface from scratch, we are here to help.

Having a solid creative partner to help design a user interface will provide the best user experience for the end-user.

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UX and UI…understanding the difference

“User Experience” encompasses all aspects of the end-users interaction with the company, its services, and its products. User experience needs to meet the exact needs of the customer, clearly and directly. Next, come the simplicity and elegance of a custom design that produces a meaningful and engaging experience. Everything in design comes together here – engineering, marketing, graphic and industrial design, and interface design.

UX Design
More UI/UX design topics

We are curiosity-driven and inspired by UI/UX design


Design Aesthetics

We design purposeful, esthetically pleasing and engaging, interactive interfaces that truly represent your digital product and embrace user experience.


Data-Driven Design

It’s all about the intelligent use of metrics and data, combined with user feedback and analytic that together shape the influence of the final design.

Design • Strategy • Coding

We design and build platforms that allow companies to grow and engage users. By transforming analytics and digital insights into measurable design principles, we simplify user experiences and create meaningful journeys.

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