Volvo
ArtVersion was challenged by Volvo to generate a seamless exhibitor and attendee registration portal that simplified the sign-up process and unified the brand experience through data-driven design.
Project Disciplines
01
Research
02
Strategy
03
UX Design
04
Accessibility
The Future of Trucking is Here
UI Screens
Web Design
Strategy Integration
Harnessing on the Volvo’s national visibility and scale, ArtVersion went to work on an enterprise registration platform that combined a sleek interface with approved corporate imagery in order to handle the demand of attendees and exhibitors that would follow. Through strategic wireframing exercises, select image curation and structured thematics, details of Volvo Trucks’ advanced automation systems shined through with elevated clarity for dealers, attendees, and exhibitors. After carefully analyzing UPTIME’s previous website information architecture, ArtVersion developed intelligent user journey strategies that enabled a more fluent check-in process for guest registration.
Slate Blue
#1382C3
Glacier White
#FFFFFF
Obsidian Black
#000000
Color Selections
The color selection for Volvo's UPTIME event reflects a deliberate choice for boldness and high contrast. Slate Blue, with its subtle yet commanding presence, signifies stability and modernity, aligning seamlessly with Volvo's commitment to innovation. Obsidian Black adds an element of strength and sophistication, mirroring the enduring nature of Volvo's advanced truck technology. Complemented by Glacier White, the palette achieves a striking balance, emphasizing the event's focus on cutting-edge solutions and setting a dynamic tone for an impactful and memorable experience.
Responsive Design
Mobile
