Entering the luxury lifestyle and beauty market requires strategic planning throughout, but most importantly in the creative development process. A clearly defined branding, web, and digital strategy served as the blueprint during the L30 collaboration—leading to a successful launch.
To propel the luxurious feel of a high-end brand, ArtVersion curated a color palette of an alluring blend of timeless elegance. Grey and black evoked modern sophistication, while the selection of Tiffany Blue helped shift a mono-color story with a pop of color.
The elegant pairing of Raleway and Montserrat created a typography choice that exudes timeless grace with a contemporary edge. The thin, single weight of both fonts further elevated the high-end feel with a minimalist approach that let the product quality speak for itself.
Consumer Packaging and Luxury Branding
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Luxury Branding & Digital Marketing
Lifestyle brand design blends the interests, attitudes, and sentiment of the target audience – and prospective audiences.
Creative web development, necessary insights and branding metrics were the critical foundations with which to establish and build a sustainable and strong strategic framework for bringing a brand to market. The ArtVersion creative team worked with the L30 brand on all aspects of digital and offline branding initiatives, styling and designing the look and feel to seamlessly implement across platforms. From web design and digital media to product packaging and print design – a minimalistic style and consistent brand story were presented.
Packaging design look and feel, and tonality were designed to mirror and elevate style and attitude. Lifestyle branding took center focus as a powerful tool, that revealed more about brand stories and experiences, as the products or services themselves.