A semi-truck on a highway.

ArtVersion was challenged by Volvo to generate a seamless exhibitor and attendee registration portal that simplified the sign-up process and unified the brand experience through data-driven design.

A logo pattern in white and blue with a dark background.
Shift into place cover ad featuring semi-truck.

Project Disciplines

01
Research
02
Strategy
03
UX Design
04
Accessibility

The Future of Trucking is Here

A countdown and icon mock up on iPhone against a rock.

UI Screens

Web Design
A mobile screen displaying guest keynote speakers.
A UX/UI home screen.
An event registration page.
A registration UI screen.

Strategy Integration

Harnessing on the Volvo’s national visibility and scale, ArtVersion went to work on an enterprise registration platform that combined a sleek interface with approved corporate imagery in order to handle the demand of attendees and exhibitors that would follow. Through strategic wireframing exercises, select image curation and structured thematics, details of Volvo Trucks’ advanced automation systems shined through with elevated clarity for dealers, attendees, and exhibitors. After carefully analyzing UPTIME’s previous website information architecture, ArtVersion developed intelligent user journey strategies that enabled a more fluent check-in process for guest registration.

Slate Blue
#1382C3
Glacier White
#FFFFFF
Obsidian Black
#000000

Color Selections

The color selection for Volvo's UPTIME event reflects a deliberate choice for boldness and high contrast. Slate Blue, with its subtle yet commanding presence, signifies stability and modernity, aligning seamlessly with Volvo's commitment to innovation. Obsidian Black adds an element of strength and sophistication, mirroring the enduring nature of Volvo's advanced truck technology. Complemented by Glacier White, the palette achieves a striking balance, emphasizing the event's focus on cutting-edge solutions and setting a dynamic tone for an impactful and memorable experience.

Responsive Design

Mobile
Be in control mobile home screen.
Mobile screen for registration for the event.
Mobile screen electromobility truck.
Mobile screen ticket for the event.
Mobile screen for the event.
Banner ad featuring a semi-truck driving across an empty bridge.
Close-up of a poster design.
Registration poster for a truck event.
A poster ad featuring semi-truck.