Kitamura

UI/UX design for a manufacturing company.

Project Disciplines

Research

Brand strategy

UI/UX design

Graphic design

Marketing collateral

Machining Innovation

Kitamura Machinery is a family-owned and operated business that prides itself on creating innovative machining centers. With a commitment to quality, performance, and value, they needed a UI refresh that captured their legacy in a modernized, innovative way.

The team at Kitamura engaged ArtVersion to help create a fresh new look and feel for the Ul iconography for their machinery, along with a logo design that would be placed on their machine exteriors. The designs were focused on a sharp, modern aesthetic, and backed by usability, readability, and an experience that matched Kitamura's cutting-edge technology.

Multiple Tablet Devices with Icon Design for Machine UI Screen.

Custom User Interface Design

With an updated design of Kitamura's machinery iconography in place, a user experience was next in line that would future-proof their Tool Offset Screen design.

ArtVersion set to work on a Ul/UX strategy and design that paid specific attention to the information architecture that created optimized user pathways and journeys throughout the control panel interface. The team had first-hand experience interacting with the machinery at Kitamura's locations for an in-depth research session to ensure accuracy.

Custom Icons on a Dark UI Machine Screen.

Custom Iconography on UI Dark Machine Screen.

Person Touching Control Machine Buttons.

Machine Control Screen with Icon Buttons.

Marketing And Promotional Materials

For a universal modernized look, the team also captured innovative design across print and marketing collateral. To begin the collateral phase, ArtVersion conceptually and contextually designed marketing materials, and ads that spotlight specific Kitamura machinery and their innovation.

Dealing with highly technical and specific subject matter, the ArtVersion team conducted in-depth product research and competitive analysis to develop the content strategy, layout, and design that Kitamura could distribute for marketing and promotional purposes.